Tag management: The most flexible enterprise tag manager on the market

Tag management

The most flexible enterprise tag manager on the market

Customizable for developers

  • Extensible data model
  • Self service SDK
  • Flexible CDN
  • Programmatic API

Leverage Qubit’s data model, Universal Variable, to implement and future-proof thousands of use cases to make onsite data instantly accessible to any third party tool

Build in, customise and populate your javascript technology through Opentag’s SDK

Choose between your own stack, or utilise Opentag’s own CDN – the most popular in the world

Access, create and configure all your containers via an API to increase agility and speed of deployment across properties

Tag management built for marketers

  • Third party evaluation
  • CPA De-duplication
  • Tag library
  • Privacy management

Utilize Opentag’s integration with our AB testing platform to quickly test the efficacy of different point solutions (e.g. recommendations, reviews)

Optimize your marketing channels by only rewarding the true contributing channels through CPA De-duplication feature

Utilise Qubit’s tag library for instant access to over 600 tags making tag deployment effortless and seamless

Use Opentag’s Privacy Management feature to only let tags fire when a users has given consent

Flexible for partners

  • Whitelabelling
  • Account linking
  • Multiple permissions
  • Rapid deployment

Add your own branding to Opentag and offer tag management as part of your core service offering

Access all your client properties through a single sign on interface and share details and tag containers across accounts

Set various access levels for different people in your team, such as viewers, editors or admins

Use tag management to get campaign tracking live in minutes without leaning on your development teams

Additional features

Integrated with AB testing

Serve, test and evaluate tags

User management

Control who can access to your tags

Asynchronous tag loading

Load scripts in the background to optimize page speed

How Opentag enhances Visitor Cloud

Beyond tag management, Opentag provides businesses with a framework for data collection via Universal Variable – this fuels the Visitor Cloud with millions of events each month that can be used for testing and personalization.

Shop Direct migrate 200 tags in less than a month across nine sites

Shop Direct is home to the UK's most loved digital department stores. They began working with Qubit in 2012, implementing Universal Variable and migrating over 200 tags to Opentag. They now use Qubit to test and personalize their websites and validate their other third party partners.

Try it out for yourself